Effective Date: February 11, 2026

Bravella Health Inc. (“Bravella”, “we”, “us” or “our”) is a company providing a and web-based application (the “App”) that utilizes large language model (LLM) technology to offer informational and entertainment content related to health and wellness topics, with a focus on women’s health and wellness, perimenopause and menopause (the “Services”). The App is intended for informational and entertainment purposes only and does not provide medical advice, diagnosis, treatment, or any professional healthcare services. No healthcare professionals are involved in generating responses through the App.

This Privacy Policy describes how we collect, use, disclose, and otherwise manage personal information in connection with your use of the App and Services. It should be read in conjunction with our Terms of Service. By accessing or using the App, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy and our Terms of Service.

We are committed to protecting your privacy in accordance with applicable Canadian laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy laws such as Ontario’s Personal Health Information Protection Act, 2004 (PHIPA). However, as the App does not provide healthcare services and is not a health information custodian under PHIPA, we advise you not to share any personal health information (PHI) through the App. Any PHI shared is at your own risk, and we do not treat such information as protected health information.

Table of Contents

• Collecting Personal Information
• Using and Disclosing Personal Information
• Retaining Personal Information
• Transferring Personal Information
• Securing Personal Information
• Tracking Technologies and Cookies
• Links to Other Websites
• Changes to this Privacy Policy
• Termination of Services
• Privacy Concerns
• Contact Us

Collecting Personal Information

Personal information is any information that identifies an individual or is about an identifiable individual, whether alone or combined with other information. This may include PHI if inadvertently shared by you, though we explicitly discourage this.

We collect personal information only as necessary to provide and improve the Services. The following table outlines the categories of data we collect, descriptions, and purposes:

Category	Description	Purpose of Collection
Account Information	· First and last name · Email address · Device identifiers	· Verify your identity · Register and manage your account · Process payments (if applicable)
Usage and Query Information	· Queries and interactions with the App · IP address · Browser type and version · Device type and unique identifiers · Time and date of access · Pages viewed and time spent	· Provide responses via the LLM · Improve the App and Services (including training the LLM) · Analyze usage for product enhancement · Debug and troubleshoot issues
Technical and Diagnostic Data	· Crash reports · Performance metrics · App version	· Maintain and improve App functionality · Ensure security and prevent abuse

We do not intentionally collect PHI. If you share PHI in queries or interactions, it will be treated as general usage data and used for the purposes above, including LLM training. You are solely responsible for not sharing PHI, as the App is not designed to for PHI.

We may collect information automatically through tracking technologies (see below) or when you voluntarily provide it (e.g., during account creation or queries).

Using and Disclosing Personal Information

We use and disclose personal information only for the purposes described in this Privacy Policy and as permitted by law. Key uses include:

• Providing and personalizing the Services based on your queries.
• Storing and analyzing all queries and interactions to train and improve the LLM, algorithms, and overall product. This may involve de-identifying data for aggregation and analysis.
• Conducting internal research, analytics, and quality improvement to enhance user experience.
• Communicating with you about the App, updates, or promotions.
• Complying with legal obligations.

We may disclose personal information to third parties in limited circumstances:

• Service Providers: To vendors (e.g., cloud hosting, analytics tools) under strict confidentiality agreements. These providers are prohibited from using data for their own purposes.
• De-Identified Data: We may de-identify and aggregate data for research, licensing, or for product integration with third parties. De-identification follows best practices to remove identifiable elements.
• Law Enforcement and Legal Requirements: In response to valid legal requests, such as court orders, or to protect our rights, safety, or property.
• Business Transactions: If we are involved in a merger, acquisition, or asset sale, personal information may be transferred, with notice provided where required.

We do not sell personal information for monetary consideration but may use it for LLM training and product improvement, which may indirectly benefit third-party technologies integrated into the App.

Retaining Personal Information

We retain personal information only as long as necessary for the purposes outlined herein, or as required by law. Account information is retained while your account is active and for a reasonable period thereafter for legal compliance. Query and usage data may be retained indefinitely for LLM training and improvement, unless you request deletion (subject to legal obligations). Technical data is typically retained for shorter periods unless needed for security or functionality.

Upon account deletion or termination, we will delete or de-identify your data, except where retention is required for legal reasons.

Transferring Personal Information

Your personal information may be transferred to and stored on servers outside Canada, including in the United States, where data protection laws may differ. We ensure appropriate safeguards, such as contractual clauses, are in place with processors to protect your data in accordance with Canadian standards.

Securing Personal Information

We implement reasonable technical, organizational, and administrative measures to protect personal information from unauthorized access, loss, or disclosure. However, no system is entirely secure, and we cannot guarantee absolute security. You transmit information at your own risk.

Tracking Technologies and Cookies

The App uses essential cookies and similar technologies (e.g., device identifiers) for authentication, functionality, and analytics. These include:

• Essential Cookies: Session-based, administered by us, for user authentication and fraud prevention.
• Functionality Cookies: Persistent, for remembering preferences.
• Performance Cookies: Administered by third parties, for tracking usage and improving the App.

You can manage these via your device settings, but disabling them may limit App functionality.

Links to Other Websites

The App may link to third-party sites. We are not responsible for their privacy practices and advise reviewing their policies.

Changes to this Privacy Policy

We may update this Policy. Changes will be posted here with an updated “Last updated” date. Material changes will be notified via email or in-App notice. Continued use constitutes acceptance.

Termination of Services

Upon termination or account deletion, we will handle your data as described in “Retaining Personal Information.” You may request data return or destruction, subject to legal requirements.

Privacy Concerns

For questions or complaints, contact our Privacy Officer at admin@bravellahealth.com. If unresolved, you may contact the Office of the Information and Privacy Commissioner of Ontario or the federal Privacy Commissioner.

Contact Us

Email: admin@bravellahealth.com

This Privacy Policy is governed by the laws of Ontario and Canada.